"the 1-er has its own set of customer base...much different than the typical buyer for a "3"."
I agree, but unfortunately, most people that would appreciate the differences in weight and general performance are limited to the hard core fans. I personally don't what a three sedan. But the typical buyer when faced with a choice of the same engine transmission decision will opt for the bigger car. (for a host of reasons)
Additionally, the 3-series in the US is not only a sports sedan, but a status symbol. The 1-er will not have that catche at the beginning. Therefore, greater differentiation and potential "value" considerations become significant.
I want the 1-series with the greatest performance potential, but the typical buyer will be looking for a "reason" not to get the status symbol and opt for, what they will consider initially, a lesser vehicle. Doesn't make them right, just makes them customers.
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