Quote:
Originally Posted by lawgone
Would be great for Hyundai but bad for BMW...image wise at least.
|
I agree. But all these companies, whether Rolls Royce and Lambo or Hyundai and Kia are all in it for the same reason...
As buyers we might think "Hyundai? really?" but in the industry it's likely that BMW sees Hyundai as a company that makes quality products to serve a different market...a market BMW isn't in and doesnt need to worry about competition. And if BMW can benefit from the partnership, there is no reason for them not to do it.
I think people assume that there is a massive disparity in capability among manufactureres in various industries when in reality, there isn't. It is just a matter of how much you want to put into the product, what you want it to cost, and who you want to sell to.