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      02-11-2011, 07:31 PM   #13
analogue
Second Lieutenant
United_States
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Drives: 1M, iX
Join Date: Apr 2005
Location: WI

iTrader: (1)

Here's what I don't understand:

Why can't dealer allocated ED cars still come with discounted pricing? Shouldn't BMW be able to say if the customer wants to do ED through a dealer, the MSRP and invoice are both lowered?

This makes both the customer and dealer satisfied. The customer gets the normal ED discount and the dealer still has a comparable profit between invoice and MSRP (all the numbers are just shifted down ~7%).

How many people would still do ED if they get no incentive to offset the cost of the trip?
Appreciate 0