View Single Post
      09-24-2011, 11:47 AM   #4
MPBK
Everyday I'm shuffling
United_States
449
Rep
1,098
Posts

Drives: '12 SG 135i DCT; '18 MG M2 DCT
Join Date: Sep 2011
Location: USA

iTrader: (0)

Quote:
Originally Posted by M3 Adjuster View Post
Short easy answers

production of the 1M is keeping them from making more X1 models.

The plant was supposed to send X1s to the US, but the US launch of the X1 has been delayed for a year because they can't make enough for Europe and the US.

The line is also going to change over to F20 production soon.

Regardless of how popular the car is, production was only intended for 1 year in the US, this was communicated from the (now former) US M brand manager Larry Koch last January.

so.. you say.." stopping production".. they say..." doing what we planned from the outset"
It's not uncommon for companies to change plans to accommodate market demands. Just because the plan was 1 year production they don't have to stick to it.
The "stop 1M so we can make X1" argument would make sense only if they are sure they can sell more X1 than 1M. Given that they had a year long world wide waiting list for the 1M, that X1 better be good...

I think the switch over to F20 argument is more plausible... Sacrifice the 1M (and send it to BMW martyrdom) or build another factory for the F20 and delay production of an entire line? Easy to see.
Appreciate 0