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      07-20-2012, 04:04 PM   #158
RPM90
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Drives: 340i M-sport AT
Join Date: Mar 2006
Location: Chicago

iTrader: (1)

I understand why BMW would want to make a special "end of run" 1 series. It's a way to excite a potential customer to buy now, even if they know a whole new model is coming. So, by adding in some cool cosmetics and performance items, it makes it appealing.

But, I also agree the pricing is wrong. It's too much for this enticement.
If I know there is a new model 2 series coming, and I have a choice of the iS or the new model, then I have to decide to wait or buy now.
To get me to buy now the 135iS has to have greater value, meaning, lower cost.

Consider that the new 2 will likely have a better sorted suspension, new styling, nicer interior, perhaps the powerful N20 engine, etc...
A new model usually means better all around.
To make the last of the 1 series worth not waiting for the new model, the cost has to make sense. The "M sport" package should have an added "+ iS" option for something like $1000, and that's it.
Or, make the M sport pkg standard, and the "iS" option $2000.
It's a much greater enticement for a standard 135i or 135iS.
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