Hey guys.. Just saw this on the BMW.ca site today. I hadn't noticed it before. It's a document that explains why they are justified in charging higher Canadian prices.
The benefits of a Canadian-specification BMW
Quote:
|
BMW Group Canada is committed to delivering the Ultimate Customer Experience to Canadians through exceptional products and services. As part of this commitment, we ensure that all of our vehicles are equipped and priced to compete directly with other models in the Canadian market. As a result, we are able to maintain exceptionally high residual values and ensure that our customers are protected by the best possible lease rates and resale values for their current and future automobiles.
|
Ok.. well I can agree with the resale value thing, because these huge lease rates will keep resale value high. But it's about that "exceptionally high" residual values.. perhaps this mean we won't see the 50% as rumoured here on the boards. As for "competitive pricing".. not so much.
Also, there is an FAQ explaining why the prices are much higher in Canada. Again, it seems very fabricated overall, but still worth a read.
http://bmw.ca/content/pressReleases/...fs.asp?lang=en