I've only had my 1er about 3 weeks, but I don't regret the color at all. In fact, it's one of my favorite things about the car. Shortly after I placed the order I tried to switch to a LeMans Blue M-Sport, but after a few days we heard back from the factory that it was too late to make changes. I was a little bummed for a bit, but now I'm SO glad I got the car that was my first instinct. The color is absolutely phenomenal. Because it's a flat, non-metallic paint, I think it probably shows swirls easier, but I see just see it as an excuse to take better care of my paint! Go to autopia.org if you want to learn all about detailing and paint protection - I just saw a 20+ year old Porsche with original Guards Red paint that literally looked like showroom quality. Anyway, I'm kind of rambling - but I really think Crimson is an underrated color on the 1er. It's one of the most different, and it seems that very few people choose it, which is fine by me.
