Quote:
Originally Posted by SCOTT26
What you are looking at just now is what's known as a "Test run" it is a project that has been put together in the shortest time available and as a project it has limits and a strict budget.
To actually get board approval for this car , The project team had to do a lot of arm twisting especially this late in the day, had the original idea of an E82 M happened much sooner then we would not be so limited in scope and execution.
But this car, the E82 is seen as the test run for the next generation model that BMW have commenced working on especially in preliminary planning with the engine and the package that the F22 will inherit.
The F22 has the time and it has a much bigger budget for expression of freedom in relation to develop what they should offer with the E82 in which they couldn't.
From a marketing view the car itself has a limited budget so that is why it is more discussion and debate with enthusiasts that are driving the 1er M Coupe.
The issue of limited production involves the reaction to the car. Over at M-Power.de we have over 10,000 pieces of interest , when the specifications come out we estimate we will lose maybe 25-30% of interest due to the deletion of a Double-Clutch-Transmission and possibly limited production and Price.
As of now it is limited but it will be watched closely especially in relation to demand , right now the greatest amount of interest is Germany , followed by the USA and China.
With the move to a four cylinder for the F22 1M Coupe. The Future 1M and
M3 can be seperated a lot more individually between four and six cylinders which is what the intention is.
As of now some say power output is too close not to want one but the other.
There are other elements , however which is a different story.
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If it is into high 5x xxx - then you will have customers moving to M3, and we know it won't be less than 135i. Limited production will move your price point up, but at what cost.
I gather you will sell 10 times more 1M cars at the price point that starts in 4X XXX and end's up in 5X XXX. Let's face it at 50k, you're not giving it away.