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I think its not too bad. I mean, we (as in the posters on this forum) are a relatively small sample size that isn't really indicative of the overall target market for this new product.
I say don't sweat it, we'll know soon enough what the pricing will be and I don't think there will be surprises (low or high). That second statement ("The 1 Series Coupe is an incredible car...") isn't some hidden message to BMW investors to say "we're going to make a killing on this car because we can jack the prices on a bunch of enthusiasts and we know it". Its just them saying, "its a great car thats going to do well among a new market segment".
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