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For what it is worth, all the 135 (and 1er Coupe and Vert) drivers I see on the road seem to be in the 40+ age bracket. And by their complete lack of interest in seeing another 135, I'd guess they weren't 1addict members. So I'd strongly suggest the internet audience influences the result. That said, if you are trying to build brand awareness/loyalty and word of mouth sales, having the sub-30 age group more active on the internet is a HUGE win for BMW. Now if only they view performance mods talked about on here in the same light....
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Current: 135i Auto, Le Mans Blue - w/ Bridgestone RE-11 rears, GP Thunder 7500k angels, & "golf tee" mod plus a few M3 suspension bits and pieces...
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