Quote:
Originally Posted by HERR FSTIR
I believe felixcat believes BMW is limiting production to consume left over parts from the current e82 and e92 models. But this is backwards. They've already spent the R&D, tooling and other expenses. So at this point the costs are minimal and profit can be maximized.
The rationale for limiting production is marketing. They must be trying to maximize pre ordered vehicles, the side effect of which is to create a sense of exclusivity which further drives demand for the vehicle. This will help firmly establish the 1M as a desirable M product and drive sales of the next generation 1M.
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X1 to what you said....
I had the feeling I was the target audience fo the 1M and was busy saving foe ED next summer. Seeing how exclusive these cars are, along with production and marketing to drive up demand makes me glad I already went with a 2011 135i. I want to see one of these cars when they show up, and will congratulate the owner, but will save my money now for the F20 1M.