Quote:
Originally Posted by Robert
Dr. Kay Segler is a marketing/brand manager at Mini. Having a marketing guy running M division won't be my top choice but let us give him 2-3 years and see where he takes the M brand.
|
I know where he is taking me with the M brand, out for awhile when it comes to anything new.
He is going to turn the next gen into the Ultimate Marketing Exercise as well. Watch the next gen M cars come out in 2013, only to be followed by a new sports option package in 2015 with a temporary boost increase button, then the CSL editions in 2017 with slight boost pressure increases, then the ultimate CSL editions in 2018 with another boost increase. So by my calculations, I will be ready to look into purchasing a new M product in about 8 years... See you guys on the other side!
Meanwhile I'll soon be purchasing another marques's product to sit alongside my E46 M3 for the foreseeable future.
