Quote:
|
We will see. Efficient Dynamics is just marketing.
|
Ooer.... Never let anyone at BMW AG hear you say that Because not only will you get the lecture of "Why It's not?" Your ability to smooze in the BMW bosom might be at risk.
In all honesty Efficient Dynamics is not marketing because it is actually a concept that works. I can understand if you are not familiar with European models but Efficient dynamics technology has brought BMW signifcant reductions in reducing fuel and C02 levels across it's range of models.
Each BMW model from the 1er right up to the 7er is more efficient than it's rivals.
BMW are not the highest ranking sustainable automobile company for nothing.
Where other manufacturers are going for reductions of 5-10% in fuel consumption, BMW are aiming for about 20% in reductions , BMW likes to push the envelope as far as it can.
The same goes for the M division which they are looking for greater fuel economy and lower emissions helped by a new lightweight philosophy without sacrificing performance and dynamics.
The M5 begins that new era. And it will rock the segment.