[sq86]

From what I have been reading into on this forum about the 1M and the cost of it, seems like a lot of people are feeling sticker shock that the price will be around/over 50k in real world terms, after some options albeit being limited in scope. I especially notice that this is more so with the people who are "new" to BMWs, in part because of what they are comparing it to (EVOs, STIs, Mustangs, Camarros, etc.). IMHO, I think current or prior BMW owners are somewhat "use" to this because of prior knowledge of BMWs "practices". Basically what I am saying is that I think this will be more of a car for current BMW owners rather than one for new BMW owners. I plan to buy this car and the guesstimated price won't turn me away from it but it will for a lot of other potential new BMW buyers IMO. I realize there is just a better fit and finish/quality to BMWs than many other cars and that the everyday enjoy ability is just higher.