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      07-01-2007, 07:22 AM   #1
Wiggum
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Pricing discussion...

This was posted by ENI from GCZ (Thanks man...)

Prices (German market - incl 19% VAT):

120d: €28,750
....... (eg. 120d 3dr: €26,800; 320d coupe: €35,600; 320d sedan: €32,000)
123d: €32,500 ........ (eg. 325d coupe (197PS): €38,100; 325d sedan (197PS): €35,250)
135i : €38,950 ........ (eg. 130i 3dr: €35,300 - incl M-package; 335i coupe: €44,650; 335i sedan: €40,800)



Exterior Colors:
Black
Crimson Red (from 12/07)
Alpine White (from 12/07)

Sedona Red (New! 1er coupe exclusive)

Sapphire Black metallic
Titanium Silver metallic
Montego Blue metallic
Sparkling Graphite metallic
Tahiti Green metallic (New! from 12/07)
Crystal Blue metallic (New! from 12/07)
Monaco Blue metallic (from 12/07)
Kashmir Silver metallic (New! 1er coupe exclusive from 12/07)
Le Mans Blue metallic (only available with 337 M-Sport package)



Interior trims:
Light Titanium (Standard 120d, 123d)
Brushed Aluminium (Standard 135i)
Black Gloss
Kashmir Silver
Nut Wood Light
Poplar Wood Gray



Upholstery:
Cloth ‚Elektra’; Anthracite (Standard 120d) - not avail. with Sports seats
Cloth ‚Network’ ; Anthracite or Monaco Blue (Standard 123d, 135i)
Cloth + Leather ‚Pearlpoint’ ; Anthracite + Orange or Beige - only available with Sports seats
Leather ‚Boston’ ; Black or Alaska Grey or Beige or Terra or Lemon or Coral Red



Wheels:
7J x 16 Double-Spoke Style 222; 205/55 R16 (Standard 120d)
7J x 17 V-Spoke Style 141; 205/50 R17 (Standard 123d)
7J x 17 Star-Spoke Style 256; 205/50 R17
7/7,5 J x 17 Star-Spoke Style 142; 205/50 R17 front, 225/45 R17 rear
7/7,5 J x 17 Star_Spoke Style 262; 205/50 R17 front, 225/45 R17 rear
7,5/8,5 J x 18 W-Spoke Style 263: 215/40 R18 front, 245/35 R18 rear
7,5/8,5 J x 18 Star-Spoke Style 264; 215/40 R18 front, 245/35 R18 rear (Standard 135i)

M-Sport package Wheels:
Double-Spoke Style 207 M; 205/50 R17 front, 225/45 R17 rear
Double-Spoke Style 261 M (2MR); 215/40 R18 front, 245/35 R18 rear



Interesting features:
M-sport package comes without fog lights!
123d & 135i include Electronic Differential Lock function in DSC-off mode
only 120d & 123d (not 135i) come with Automatic Start&Stop function (only avail with manual gearbox)
all three models come with 6-speed manual gearbox standard & Braking Energy Regeneraton & Active Aerodynamics & Optimal Gear Display & Servotronic steering
6-speed automatic available from 03/08





So the question is, after seeing this, what is everyones thoughts on pricing? I'm used to calculation Japanese prices, and this Euro conversion doesn't seem right (60K for a 335)...

Anyone with BMW experience make sense of what we should be seeing price wise??
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      07-01-2007, 07:25 AM   #2
rimmer
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i work for a BMW dealer in the UK, and the rumour is that the 135i M-sport coupe will be approx £31000- £33000, or 44250-47000euros.

We cant wait for the launch.
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HaHaHa! 4 a minute it sounded like you wanted 30Grand for it!!!
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      07-01-2007, 07:31 AM   #3
Wiggum
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I did some more math, these prices seem to be starting pricing...

$35,595...?? That's what I got...
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      07-01-2007, 07:32 AM   #4
Wiggum
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Quote:
Originally Posted by rimmer View Post
i work for a BMW dealer in the UK, and the rumour is that the 135i M-sport coupe will be approx £31000- £33000, or 44250-47000euros.

We cant wait for the launch.
If this is the case you are looking at almost $40K for a M-Sport 135i...
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      07-01-2007, 07:45 AM   #5
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Dont forget you guys get more as standard on your cars, lol! Those prices are for a well specced car we are told, not just starting price.
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HaHaHa! 4 a minute it sounded like you wanted 30Grand for it!!!
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      07-01-2007, 08:48 AM   #6
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Quote:
Originally Posted by Wiggum View Post
If this is the case you are looking at almost $40K for a M-Sport 135i...
If that is the case then it will be a hard sale against a E92 335i.
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      07-01-2007, 09:00 AM   #7
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Quote:
Originally Posted by Wiggum View Post
If this is the case you are looking at almost $40K for a M-Sport 135i...
Your math is correct, but, as I've said many times, the currency conversions aren't accurate and transferrable to the N/A market in order to come up with msrp's on BMW models.

BMW's sell for approximately 10% less in N/A than in Europe...and even among European countries there's variations which the adoption of the Euro has to some extent alleviated.
The volume sales in the U.S. and Canada, in part, account for the discount.

But ask anyone who has bought any BMW model outside the U.S. and they'll tell you we get a deal.
Wait for official pricing from BMW N/A and even then it'll still be a crap shoot depending on how BMW intends to market the car-
what terms on offer, determination of residual values, buy/lease strategies....the variables are too fluid to come up with an answer.
The prices quoted in the press 26k base/mid-30's 135 are probably markers that will hold up.

For me, the most amazing part is watching the hat-trick BMW has managed to perform in the Bangle years-
they've become a volume manufacturer while still synonymous with sporty and premium. A real market coup.

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      07-01-2007, 12:28 PM   #8
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Canadian pricing

A note on Canadian pricing:

I just did a quick comparison of 335i coupe prices, and conservatively going with a current Canadian dollar at .90 US, we also pay about 10% more in real terms here in Canada for the "privilege" of buying a Bimmer than those in US--they sell here for a 20% higher MSRP before conversion. BMW needs to wake up and make adjustments for the fact that the Canuck dollar has been strong for the last 2-3 years now...
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      07-01-2007, 03:44 PM   #9
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Man, the Canadians get screwed right now while the U.S. makes out like bandits.

It's probably worth mentioning that Susanne Klatten and some others on the BMW board majored in economics at the same school in Switzerland..I think she has the ecquivalent of a masters degree. The amount of strategy that goes into pricing and financial policy is incredibly interesting.
I wish the site had someone contributing who's knowledgeable in international finance to take some time and explain the type of issues that have popped up on this thread.
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      07-02-2007, 09:57 AM   #10
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Quote:
Originally Posted by Brookside View Post
Man, the Canadians get screwed right now while the U.S. makes out like bandits.

It's probably worth mentioning that Susanne Klatten and some others on the BMW board majored in economics at the same school in Switzerland..I think she has the ecquivalent of a masters degree. The amount of strategy that goes into pricing and financial policy is incredibly interesting.
I wish the site had someone contributing who's knowledgeable in international finance to take some time and explain the type of issues that have popped up on this thread.
I am a 4th year Eco major with a minor in business. What would you like further explanation on, I should be able to help?

Off the top of my head, I would think the situation described by Devon is more a product of interest rates (and inflation), rather than exchange rates, but it could be a mix of both. I do not know what the "real" rates are in Canada right now, so I will do a little research and see what I can find.
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      07-02-2007, 12:15 PM   #11
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Quote:
Originally Posted by LonghornTX View Post
I am a 4th year Eco major with a minor in business. What would you like further explanation on, I should be able to help?

Off the top of my head, I would think the situation described by Devon is more a product of interest rates (and inflation), rather than exchange rates, but it could be a mix of both. I do not know what the "real" rates are in Canada right now, so I will do a little research and see what I can find.
That would be great Longhorn.
Also, could you talk a little about how BMW determins prices for countries?
For example why BMW's are relatively cheap in the US while much more expensive in other countries. I really would find that interesting because I've heard that the reasoning takes on more factors than just money going into the ecquation...
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