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      12-11-2007, 10:47 PM   #1
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Merry Christmas!

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      12-11-2007, 11:00 PM   #2
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soooo close!
i bet the config will be our present 8)
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      12-11-2007, 11:20 PM   #3
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I hate ads that screw around with letters in the hopes of making proper words. Oh, and in case you haven't heard this before, I'm tired of Sedona Red.
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      12-12-2007, 12:28 AM   #4
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sedona red is the new pink of 08 according the GQ

alpine white would have made a very nice and snowy ad:headbang:
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      12-12-2007, 07:09 AM   #5
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Quote:
Originally Posted by MPower View Post
I hate ads that screw around with letters in the hopes of making proper words. Oh, and in case you haven't heard this before, I'm tired of Sedona Red.
Agreed on all counts!
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      12-12-2007, 01:45 PM   #6
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Quote:
Originally Posted by MPower View Post
I hate ads that screw around with letters in the hopes of making proper words. Oh, and in case you haven't heard this before, I'm tired of Sedona Red.
It's part of the international marketing campaign for the 1 series:
http://www.bmw.com/com/en/newvehicle...xperience.html

"Condensed 1ntensity" - part of which includes:
* The substitution of the number "1" for the letter "I" in a sort of 1337-speak (lite) that targets the younger, online audience
* The removal of certain letters from marketing phrases, as an analogy to the "condensed" nature of the 1.
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      12-12-2007, 04:47 PM   #7
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Santa replaced his reindeer:eyebulge:

he can now fly around the world faster than ever (and those reindeer were pretty darn fast)
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      12-12-2007, 08:47 PM   #8
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Merry Christmas to all on the Forum.
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      12-12-2007, 09:02 PM   #9
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Smile msng ltrs

I think (as someone earlier said), that the deletion of vowels and letter compilations, is aimed at the younger market, as its the way they text message all the time...like, you must need your blackberry to communicate.

or not...(-:

"@ any r8, lv the 1"
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