135i already out in Germany?! Two videos on highway

[mikeo]

Originally Posted by robert

It's standard for UK 135i.

Guess it was the German Konfigurator I saw it as an option.

[matt]

Making of the offical Video:

[atr_hugo]

Originally Posted by matt

Making of the offical Video:

Ach so! We will have a 1er coupe film coming out soon. Hooray!!

[Brookside]

Originally Posted by matt

Making of the offical Video:

Thanks Matt in Germany with 17 posts. Post more often man...you doing this from work?
In Munchen perhaps? And you guys just posted this on utube? Great.
Interesting how the tube has become this passive complicit tool
of advertising and marketing...nicht war?

Anyway, this is an instructive video (that Irv shoulda leaked imho) in that you see behind the media facade to how complicated and artificial a video presentation is- how the Death Valley (Mohave) pics were made...all the camera cranes, chase cars (a Mercedes SUV!), the whole enchilada.

The downtown scenes are shot in Los Angeles- you can clearly see the Frank Gehry designed Disney Performing Arts Center... Gehry's work (Cleveland, Bilbao, Los Angeles, Chicago) has become almost a cliche as a signifier of the new.

My gripe is that these videos are almost carbon-copies of every car video I've seen.
The innovation of the 1-er sure isn't reflected in the presentation here. It's pretty hack- even this "behind-the-scenes" video.
Athelete runs through the city- car shot speeding thru deserted landscape...car drives by futuristic building...this is not creativity...this is following a very old recipe....like a Joy of Cooking kinda early 80's vid. The longer I look at it the lamer it is.
Sorry BMW- love the car. Now hire an ad firm that knows how to present it. I bet the mods could come up with a couple recommendations of some very heavy dudes in the Apple.
This is wannabe video...by the book and by the numbers.

There was a shot where I thought, "Oh no, you aren't going to show the water tanker wetting down the roadway!"
They did. Seriously...this is awful stuff. Kids in high school have fresher ideas.
Compare this side of BMW (advertising) to how creatively they've slowly leaked "spy shots" / "viral vid" out (marketing/pre-marketing).

[ChrisK]

That video is not helping me make up my mind on Alpine White or Sedona Red! LOL

[ibeam81]

Great video, although that I have to agree that it doesn't exactly break new ground. What's up with all the cowboy hats?

[Brookside]

Originally Posted by ibeam81

Great video, although that I have to agree that it doesn't exactly break new ground. What's up with all the cowboy hats?

View vid again...how many Bono look-alikes can you count?
I thought it was a U2 video.

[atr_hugo]

This video is a 'making of' segment - it makes sense for the amount of support vehicles we see that there will be a 1er film coming out - we just got a tease of it from matt. All the video we've seen is coming from the five or so minute 'film' that we will see in the very near future. Who is the director - the guy in the black hat?

[joelk]

Originally Posted by atr_hugo

This video is a 'making of' segment - it makes sense for the amount of support vehicles we see that there will be a 1er film coming out - we just got a tease of it from matt. All the video we've seen is coming from the five or so minute 'film' that we will see in the very near future. Who is the director - the guy in the black hat?

i thought it was a "making of the 1er mini-site videos that we've already seen" video. :iono:

anyway anything is better than nothing. thnx bmw

[atr_hugo]

Originally Posted by joelk

i thought it was a "making of the 1er mini-site videos that we've already seen" video.

I thought the same until I saw all the 'stunt' work being done - that tells me we will see a 'movie' in the near future.

It would make sense to package all that work (the B-roll vids, the 1ntensity vids, the static photos, a movie, etc) into a single shoot. What we've seen so far is a glimpse into the total output that's been created - but we haven't seen it all.

BMW, I believe, understands the value of the 'net' as well or better than most other car companies. This has been an education for me watching how aware they are of the net's value in shaping opinion and marketing.

[matt]

Originally Posted by Brookside

Thanks Matt in Germany with 17 posts. Post more often man...you doing this from work?
In Munchen perhaps? And you guys just posted this on utube? Great.
Interesting how the tube has become this passive complicit tool
of advertising and marketing...nicht war?

haha, wtf. na im not working for bmw. just picked this up from a site and shared it with you guy cause i know you are FIENDING just like me.

:roundel: