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      06-28-2011, 02:21 PM   #23
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Very cool idea...

This one is about as real as it gets...

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      06-28-2011, 02:25 PM   #24
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Don't try this at home.
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      06-28-2011, 02:29 PM   #25
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well now we know their marketing target. 1m buyers are suicidal people
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      06-28-2011, 02:47 PM   #26
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      06-28-2011, 02:51 PM   #27
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Quote:
Originally Posted by SCOTT26 View Post
Some of it is real. Then again some of it is composited by building a similar helipad and using Blue screen to composite a real background shot from the exact angle from a helicopter mounted with a gyro-cam.

You are actually not allowed to do driving that on top of a building, especially in LA. On a sound stage is fine and safer. The authorities are not in favour of having a performance car fall on to the streets and unfortunate people wishing they were in a 1M ,when going about their business?

It was the same with the Walls - The car was real but the "walls" were digitally created to give you that illusion.

Do you remember that bike mounted camera?
Why all the continuous marketing for such a short production car? I've never seen so much hype for a car and I'm talking from way back in the zipper unveiling days to current viral clips which seem to pop up every other week. Just curious.

Last edited by TunedM2C; 06-28-2011 at 02:59 PM..
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      06-28-2011, 02:58 PM   #28
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      06-28-2011, 03:14 PM   #29
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Quote:
Originally Posted by Tuned1 View Post
Why all the continuous marketing for such a short production car? I've never seen so much hype for a car and I'm talking from way back in the zipper unveiling days to current viral clips which seem to pop up every other week. Just curious.
There will be another 1M (M2), so it is not just advertising for this car, it is advertisement for the new M car.
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      06-28-2011, 03:17 PM   #30
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Quote:
Originally Posted by Tuned1 View Post
Why all the continuous marketing for such a short production car? Just curious.
I think that they are marketing the brand and the image more than they are marketing the car.

More like:

"Look at us, we are getting back to our roots, wait till you see what's next"


WB
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      06-28-2011, 04:39 PM   #31
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Quote:
Originally Posted by Tuned1 View Post
Quote:
Originally Posted by SCOTT26 View Post
Some of it is real. Then again some of it is composited by building a similar helipad and using Blue screen to composite a real background shot from the exact angle from a helicopter mounted with a gyro-cam.

You are actually not allowed to do driving that on top of a building, especially in LA. On a sound stage is fine and safer. The authorities are not in favour of having a performance car fall on to the streets and unfortunate people wishing they were in a 1M ,when going about their business?

It was the same with the Walls - The car was real but the "walls" were digitally created to give you that illusion.

Do you remember that bike mounted camera?
Why all the continuous marketing for such a short production car? I've never seen so much hype for a car and I'm talking from way back in the zipper unveiling days to current viral clips which seem to pop up every other week. Just curious.
It advertises BMW as a whole, not just the 1M. You may see future advertising along the same line with other BMW and M cars. Why are there commercials for a $450k Lexus LFA?
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      06-28-2011, 04:47 PM   #32
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If that is real, that is ballsy
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      06-28-2011, 05:05 PM   #33
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The 1M is getting a lot of love-- very nice
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      06-28-2011, 05:18 PM   #34
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Quote:
Originally Posted by Rx:BMW View Post
holy shit... doesnt matter if its fake, thats pretty sweet!!
you know that
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      06-28-2011, 05:21 PM   #35
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So sick but I doubt they would put such a limited production car in danger like that
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      06-28-2011, 05:21 PM   #36
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who cares if this is real or not...no other car gets this kind of hype...its brilliant...i love the 1M ...and the peeps that make these videos do a proper job....keep em comin
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      06-28-2011, 05:44 PM   #37
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Quote:
Originally Posted by Tuned1 View Post
Why all the continuous marketing for such a short production car? I've never seen so much hype for a car and I'm talking from way back in the zipper unveiling days to current viral clips which seem to pop up every other week. Just curious.
The 1M is a halo car. At once, it represents the best of BMW and the 1 series in particular.
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      06-28-2011, 07:04 PM   #38
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I wanna do that!!!
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      06-28-2011, 07:23 PM   #39
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Awesome, I like these new commercials, this car is a true winner!
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      06-28-2011, 07:28 PM   #40
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      06-28-2011, 07:44 PM   #41
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is it just me or BMW should really stop making these fake heroic crap?
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      06-28-2011, 08:01 PM   #42
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Regarding helmholtz chambers what us the bottom line?

No helmoltz = more drone (but for track no one cares)?

No helmholtz chambers = more sound and drone (that is the price one pays for more sound?

Why would one prefer no no helmholtz?

Thanks
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      06-28-2011, 09:10 PM   #43
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I'm sure the helmet wont help if he drives off LOL!!!!
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      06-28-2011, 09:31 PM   #44
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