New BMW print ad - "That's why we don't have front wheel drives"

Jason · 06-07-2006, 01:32 PM

.

sunchild · 06-07-2006, 02:04 PM

you must be going to an ad school... in my professional opinion, putting this in your portfolio would be a flop

Jason · 06-07-2006, 02:06 PM

Quote:

Originally Posted by sunchild

you must be going to an ad school... in my professional opinion, putting this in your portfolio would be a flop

What are you talking about? These are from BMW.

HRC · 06-07-2006, 02:18 PM

I love them Jason! Very clever!

Danny

Quote:

Originally Posted by Jason

What are you talking about? These are from BMW.

sunchild · 06-07-2006, 09:47 PM

Quote:

Originally Posted by Jason

What are you talking about? These are from BMW.

Dear Lord... their films were much better advertising... where are they running this campaign? I've yet to see them...

roburado · 06-07-2006, 10:55 PM

I'm with the people who thought the point was entirely obvious and that the ads are both clever and funny.

The horse seems to look the most normal, and the frog looks the most abnormal.

roburado · 06-07-2006, 10:59 PM

Quote:

Originally Posted by sunchild

the ad won't fly in the real world

Why? (Just curious. Not attacking.)

DerekS · 06-07-2006, 11:21 PM

Quote:

Originally Posted by txusa03

I thought the rabbit looks weird

The rabbit makes reminds me of my recent experience driving an Audi - heavy front end with numb steering.
Thanks to Jason for posting these amusing ads.

lux.sh · 06-07-2006, 11:52 PM

HAHAHAHAHAHAHAHAHAH.. omg. OWNED.
best ad ever. I can't believe some of you couldn't understand what was going on.

go outside and "interact" with other creatures you lazy bums.

Pretender · 06-08-2006, 12:36 AM

Quote:

Originally Posted by Joepydo

Yesterday I saw a BMW truck with the ad: Overtake gentil, The BMW 1er is waiting for you at the BMW dealer...( in German).

I wish the e90 came with that front spoiler, so we wouldn't have to buy any after market lip.

NAtS · 06-11-2006, 05:22 PM

BMW has made some of the most intelligent commercials ever, and these 3 are 3 of them. I find it really weird that some of you don't like them. Ok it would be more explanatory if BMW's had like, 80% rear wheel drive & 20% front (as it, kind of, happens in these animals (except the frog maybe)), but still, it shows that natural choice in animals gives them huge strengh on their back legs in order to be faster and more agile, and leaves the front legs to do the 'steering' properly

just4kickz · 06-11-2006, 05:58 PM

power from the rear =) oo yeah.

Eiso · 06-11-2006, 08:00 PM

simple yet it gets to the point on the dot.

sunchild · 06-12-2006, 01:53 AM

Quote:

Originally Posted by roburado

Why? (Just curious. Not attacking.)

because you can switch out the logo with AUDI and now its an audi campaign... or infiniti with the rear wheel drive cars like the G35... it can be a G35 campaign.

BMW_E90 · 06-12-2006, 02:05 AM

how can u not get it...

Pretender · 06-12-2006, 02:25 AM

Quote:

Originally Posted by sunchild

because you can switch out the logo with AUDI and now its an audi campaign... or infiniti with the rear wheel drive cars like the G35... it can be a G35 campaign.

dude...I'm speechless cuz of you...damn...

NAtS · 06-12-2006, 06:02 AM

Quote:

Originally Posted by sunchild

because you can switch out the logo with AUDI and now its an audi campaign... or infiniti with the rear wheel drive cars like the G35... it can be a G35 campaign.

dude, Audi has FWD & AWD only. And also, only BMW has made so caustic and individual ads such as those, the "even mercs can carry driving pleasure", the "M5: fastest salloon on the planet" ad etc. You are bound to understand that this is a BMW ad. Actually, if you don't take the latest 1-series ad in mind (the one with kermit), I believe that BMW's ad campaign has been the most special and interesting i've seen. This and "The Omen" movie's marketing thing, that they had world premiere at 06/06/06. :P

boy6221 · 06-12-2006, 06:05 AM

That is very, very clever. I can't believe all these people that don't get it! Very interesting much of the audience isn't getting it.

But I do, they're showing how their design simulates the perfect agility of nature. It's brilliant! You really get a FEEL for why BMW does rear wheel drive. You can imagine how akward it would be for an animal to move around like that, and this is what BMW is saying about front wheel drive cars. Genius.

SP330 · 06-13-2006, 05:33 PM

It doesnt fly in the real world. Because 80% of people who are members of this community are here to learn more/ share information about our cars people who are interested in cars didnt get it.

Though, I admit it's still pure genius.

Nikki · 06-13-2006, 05:57 PM

so if they are real then where are they from? someone outside the us i am assuming.

edit: nevermind, someone else i showed it to spotted the website on the bottom that says it is french.

6SpeedMan · 06-13-2006, 11:09 PM

That Cracks me up.

e90rocks · 06-14-2006, 04:43 PM

Made sense to me off the bat. Power in the back, control in the front. Of course the same logic would mean that xi is bad, too. Still, I like the ads. If you have to stop and think about it, you haven't turned the page. If it were just a pretty pic of a Bimmer, one would say "so what? I know they look nice".
I think a TyrannosaurusRex would be an amusing one to do, but of course he's really on two wheels.

06-07-2006, 01:32 PM	#45
Jason Administrator 40828 Rep 21,240 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	. Attached Images
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06-07-2006, 02:04 PM	#46
sunchild Lieutenant 25 Rep 469 Posts Drives: 2006 BMW 330i Join Date: Aug 2005 Location: Orange County, CAL iTrader: (2)	you must be going to an ad school... in my professional opinion, putting this in your portfolio would be a flop
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06-07-2006, 10:55 PM	#50
roburado Lieutenant 36 Rep 446 Posts Drives: '03 Passat, '09 Cayman S Join Date: Apr 2005 Location: Troy, MI iTrader: (0) Garage List 1991 318is [0.00]	I'm with the people who thought the point was entirely obvious and that the ads are both clever and funny. The horse seems to look the most normal, and the frog looks the most abnormal. __________________ E30 1991 318is, Red on Black Leatherette Family History: Two E21 320i, One E28 535is, One E34 535i, One E34 540i
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06-07-2006, 11:52 PM	#53
lux.sh missing two turbos. 577 Rep 4,859 Posts Drives: fast around corners. Join Date: Sep 2005 Location: Curves iTrader: (12) Garage List 2006 BMW E90 330i [0.00]	HAHAHAHAHAHAHAHAHAH.. omg. OWNED. best ad ever. I can't believe some of you couldn't understand what was going on. go outside and "interact" with other creatures you lazy bums. __________________ 06 AW E90 330i ZPP/ZSP/Step/Expired Warranty : Prior Design Front : ACS Rear : ACS Roof : BlackLines : Simota Intake : Carbon Fiber Interior Trim : : MTEC V3 : 24% Charcoal : V1 Hardwired : Solaris Invisibulbs/LED interior :
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06-11-2006, 05:22 PM	#55
NAtS Prophet Of Noise 7 Rep 135 Posts Drives: '08 Alpinweiss 335i Coupe Join Date: Mar 2006 Location: Thessaloniki, GR iTrader: (0)	BMW has made some of the most intelligent commercials ever, and these 3 are 3 of them. I find it really weird that some of you don't like them. Ok it would be more explanatory if BMW's had like, 80% rear wheel drive & 20% front (as it, kind of, happens in these animals (except the frog maybe)), but still, it shows that natural choice in animals gives them huge strengh on their back legs in order to be faster and more agile, and leaves the front legs to do the 'steering' properly
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06-11-2006, 05:58 PM	#56
just4kickz boku no namae ha... 336 Rep 11,025 Posts Drives: 2006 BS 330i Join Date: Feb 2006 Location: S. Bay Area, CA + Newark, NJ + ChiCity + True Blue iTrader: (11) Garage List 2006 E90 330i [0.00]	power from the rear =) oo yeah.
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06-11-2006, 08:00 PM	#57
Eiso 1283 FTW!!!!!!!!!!!!!!!!! 2 Rep 81 Posts Drives: 08' G37S, 09' Audi TT Join Date: May 2006 Location: Hong Kong & Houston, TX iTrader: (0)	simple yet it gets to the point on the dot.
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06-12-2006, 02:05 AM	#59
BMW_E90 Major 57 Rep 1,035 Posts Drives: 325i Join Date: Jul 2005 Location: California iTrader: (11)	how can u not get it... __________________
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06-12-2006, 06:05 AM	#62
boy6221 Registered 0 Rep 1 Posts Drives: Join Date: Mar 2005 iTrader: (0)	That is very, very clever. I can't believe all these people that don't get it! Very interesting much of the audience isn't getting it. But I do, they're showing how their design simulates the perfect agility of nature. It's brilliant! You really get a FEEL for why BMW does rear wheel drive. You can imagine how akward it would be for an animal to move around like that, and this is what BMW is saying about front wheel drive cars. Genius.
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06-13-2006, 05:33 PM	#63
SP330 Lieutenant 18 Rep 569 Posts Drives: 19 M5 Join Date: Apr 2006 Location: PA iTrader: (0)	It doesnt fly in the real world. Because 80% of people who are members of this community are here to learn more/ share information about our cars people who are interested in cars didnt get it. Though, I admit it's still pure genius.
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06-13-2006, 05:57 PM	#64
Nikki Major General 990 Rep 6,381 Posts Drives: Sepang Z4MC Join Date: Aug 2005 Location: LA iTrader: (9)	so if they are real then where are they from? someone outside the us i am assuming. edit: nevermind, someone else i showed it to spotted the website on the bottom that says it is french. __________________ Nikki Last edited by Nikki; 06-13-2006 at 11:44 PM..
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06-13-2006, 11:09 PM	#65
6SpeedMan Poor rich kid working 67 Rep 829 Posts Drives: 335i soon to be M3 Join Date: Oct 2005 Location: Bellevue, Washington iTrader: (0) Garage List 2006 E90 330i [0.00]	That Cracks me up.
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06-14-2006, 04:43 PM	#66
e90rocks Myrmidon 17 Rep 236 Posts Drives: Entwicklung 90 - 325 Xi Join Date: Jan 2006 Location: Pittsburgh, PA iTrader: (0) Garage List 2006 325 xi [0.00]	Made sense to me Made sense to me off the bat. Power in the back, control in the front. Of course the same logic would mean that xi is bad, too. Still, I like the ads. If you have to stop and think about it, you haven't turned the page. If it were just a pretty pic of a Bimmer, one would say "so what? I know they look nice". I think a TyrannosaurusRex would be an amusing one to do, but of course he's really on two wheels.
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