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08-14-2007, 01:06 PM | #1 |
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Quote of the month from August '07 Roundel
Page 34
"The 1-Series is the purest BMW we have." BMW NA product planning manager Rich Btekus, on the marketing strategy to lure former American BMW owners back into the fold with the 1-Series. |
08-14-2007, 01:48 PM | #3 |
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Drives: '19 M2C
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08-14-2007, 02:17 PM | #6 |
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If that's the August issue of Roundel - the article was probably written prior to mid-June (at the latest). That's about the latest date the issue can be 'put to bed'. So when it was written the 135i was not officially announced. I liked the round tailamps mention though. ; -)
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08-14-2007, 07:39 PM | #8 |
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As owner of two 2002s from 1972 to 1995, I might wait for the revamped 3-box 1-series that the Roundel says is due in 2011. I am not too keen on the current bangled jelly beans.
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08-14-2007, 09:04 PM | #9 |
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Yes, yes,... what is the business about an updated tii??? with round lights even??? that doesn't quite make sense to me. A new 2002, a 135i and an M1, all living parallel lives? Oh the games they play w/ us.
Where is Scott26/7 when you need him? -Mahlzeit |
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08-14-2007, 09:13 PM | #10 | |
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not sure how much is speculation and how much is truth with this mag's page. :iono: |
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08-15-2007, 01:30 PM | #11 |
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Sorry, I don't read too good.
Upon re-inspection of the passage, it looks like they are talking about the 2nd gen 1-series. Given that the 135 coupe is just another derivative of the 1st gen 1-series, the new coupe will live for just 3 years (2008, 09, 10) to be replaced in 2011. Looks like the coupe is intended as a quick end of lifecycle pick-me-up for gen 1. -Mahlzeit |
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08-15-2007, 02:22 PM | #13 |
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Wow, I dont think I can wait 7 month let alone 3.5 more years. I might as well just buy the M3 in a year.
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08-16-2007, 01:32 PM | #14 | |
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BMW could keep the existing 135i Coupe in production until 2012 without any problem, if it sells well. They did that with the E36 M3 Coupe in 1999, when the sedan was changed to the E46 chassis. So as long as we're speculating , it is possible for the 135i to be in production for almost 5 years. Not too shabby... |
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08-16-2007, 02:31 PM | #15 | |
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