|
|
|
04-01-2009, 09:13 AM | #45 | |
gone but not forgotten
35
Rep 985
Posts |
Quote:
Ouch...
__________________
Our Lady of Blessed Acceleration don't fail me now.
|
|
Appreciate
0
|
04-01-2009, 09:32 AM | #46 | |
Colonel
123
Rep 2,200
Posts |
Quote:
if they wanted to bring in a lot of new bmw owners, they would have priced it as an entry level car, but they definitely did NOT do that with the 128i
__________________
You only need two tools in life - WD-40 and Duct Tape. If it doesn't move and should, use the WD-40. If it shouldn't move and does, use the duct tape.
Driving e82, e72, e85, R53 Gone but not forgotten.. 1974 2002, many various 3s. |
|
Appreciate
0
|
04-01-2009, 09:52 AM | #47 |
Major
103
Rep 1,254
Posts |
I thought i read somewhere on here that BMW allotted 10K cars to be sold for the 08's and actually surpassed that by 20%. Ended up selling 12K and change in cars. With that said I would be surprised if they discontinued it.
__________________
|
Appreciate
0
|
04-01-2009, 11:07 AM | #48 |
Captain
39
Rep 777
Posts |
Correct 10k units was their goal for 2008 - They beat that by 20%:
128i Coupe 2,897 128i Conve 3,755 135i Coupe 3,279 135i Conve 2,087 1 Series 12,018 |
Appreciate
0
|
04-01-2009, 01:26 PM | #49 |
.
27
Rep 932
Posts |
|
Appreciate
0
|
04-01-2009, 02:52 PM | #50 | |
Lieutenant
17
Rep 478
Posts |
Quote:
What I think happened is this. They conceived it as what it should have been, a lightweight sports car with a couple of extra seats. What ended up on dealers lots is an over-teched, overly complicated, over weight marketing department driven car with so much feature creep they COULDN'T sell it for cheaper. What the marketing department failed to forsee was the direct comparisions that would be made to their own product. They looked outward to be sure. The 1 series does in fact compare well to it's natural foes, the STi, the EVO, used Caymans (S's) and at the time 350Z's and the Audi TT. But for perceived value, the 3 series is the winner for a person who really wants a BMW. And then SUNDAY, I mean Hyundai (Genesis Coupe) happened, the 370Z happened, the TT gained some juice (still not enough) and of course the 3 series comparisons continue. All these factors are keeping sales of the 1 series low. 12,000 cars spead across 4 models is nothing to brag about. Especially considering the hype in the press for the 1 series, notably the 135i coupe. Most press outlets virtually pimped the vehicle and yet...low sales. If they took out the gizmo's and a couple hundred pounds of bling, and added an LSD even as an option and sorted out their issues (if true) with Dinan or ramped up their own in-house tuner bits they would have an unstopple car line IMO. But instead the car will always have poor sales and a limited customer base. Limited is NOT good either, limited demand = lower resale prices and a car line that will be on life support until it's finally killed. It may sound cool to have a car that you rarely see, and that can be a trueism for a 911 turbo or a Lambo, but for a 36-50K car it's a lingering death. |
|
Appreciate
0
|
Post Reply |
Bookmarks |
|
|