1er online/TV/print Ad campaign?

[jraymond]

Well, I for one thought the Audi (R8) ad last night during the superbowl was terrific.

So, with that in mind, when do you guys think the 1er ad campaign hits? My guess is right around Spring for the debut.

I hope that the ad campaign hits as were all taking delivery of our cars and then the masses hit the dealers to find they cannot find any of these cars for 6 - 8 months. :biggrin:

[bavarianbutcher]

why?

[BForbes]

Originally Posted by jraymond

Well, I for one thought the Audi (R8) ad last night during the superbowl was terrific.

So, with that in mind, when do you guys think the 1er ad campaign hits? My guess is right around Spring for the debut.

I hope that the ad campaign hits as were all taking delivery of our cars and then the masses hit the dealers to find they cannot find any of these cars for 6 - 8 months. :biggrin:

Now thats just mean. Thats going to happen anyway. It sure as hell did with the E92's.

[jraymond]

Originally Posted by bavarianbutcher

why?

because the allocation # is low for 08' and we did our homework and got in line 1st?

[GatoGrande]

Originally Posted by jraymond

because the allocation # is low for 08' and we did our homework and got in line 1st?

I am wondering about the launch also - I have to imagine there will be some TV and Print ads soon... that will just raise the excitement and draw more attention to the 1er. I am glad we have our orders in already!

[Year1of1]

saw an r8 at my local bank a few days ago - thought it was hideous.

as for the ad campaign - who cares... i'm sold already

[bavarianbutcher]

Originally Posted by jraymond

because the allocation # is low for 08' and we did our homework and got in line 1st?

wrong. It's because you want to feel cool by driving a car that others will have to wait for. It's ok just come out and say it.

[jraymond]

Originally Posted by bavarianbutcher

wrong. It's because you want to feel cool by driving a car that others will have to wait for. It's ok just come out and say it.

No, people that want the car by not knowing about prior to an ad campaign really DO NOT know a F*CK about cars and therefore can go F*CK themselves waiting for this car.

[TrojanBMW]

Originally Posted by Year1of1

saw an r8 at my local bank a few days ago - thought it was hideous.

as for the ad campaign - who cares... i'm sold already

Agree with you 100%. I saw one driving in LA and it didn't look good in any angle. In five years it will be laughably bad.

I hope they run lots of TV ads. I'm sick of the seven 1-series videos they have at bmwusa.com