135i coupe price increase

[BigBoss168]

I noticed that the list price of the 135i coupe has INCREASED from $72,800 to $74,700 recently (I think it might have been on the 1st of March). Given that this is contrary to most other car brands passing on the 5% tariff saving (and in some cases the high AUD) does anybody know whether any additional standard equipment has been included other than the new N55 (?) dual-scroll single turbo engine?

[Taymaishu]

Originally Posted by taipan168

I noticed that the list price of the 135i coupe has INCREASED from $72,800 to $74,700 recently (I think it might have been on the 1st of March). Given that this is contrary to most other car brands passing on the 5% tariff saving (and in some cases the high AUD) does anybody know whether any additional standard equipment has been included other than the new N55 (?) dual-scroll single turbo engine?

Only that they had to pay for copious hours in re-designing the hideous 2010+ wing mirrors. I guess they're trying to claw it back

[Blacky]

Additional Costs - Nah - Profit Yes

[mac135i]

Maybe its a result of them selling all the cars they can get. At least that's the sense I have. It wasn't easy finding a car back in November when I got mine.

Since then all the BMW promo offers I've seen specifically exclude the 1 series.

[Blacky]

IMHO BMW Aust. are excellent at doing the supply and demand thing and therefore controlling the prices of their cars.

[mac135i]

Isn't maximizing the value of your product one of the first fundamental of business and would you expect a company like BMW to do anything other than what they do with the prices?

[Brissie]

I believe the high prices we pay here are the combination of high taxes, and high margin that BMW/Merc/Audi Australia are charging as there are enough people who are willing to pay a premium for their products. Traditionally, the tall puppy syndrome has allowed successive governments to apply a luxury car tax/envy tax and the so called battlers would say it is only right to tax the "rich". KRudd had just taken the envy tax to another level. Anyway, I digressed!

[Blacky]

Originally Posted by mac135i

Isn't maximizing the value of your product one of the first fundamental of business and would you expect a company like BMW to do anything other than what they do with the prices?

Thanks for the business 101 , but when it comes to my money I prefer to pay the lowest possible price for anything.

Simple, it is better in my pocket then theirs!

[banglemangle]

To cover the the inevitable cost of replacing HPFP, tail lights, ragtops, etc, etc

[sparoz]

Originally Posted by banglemangle

To cover the the inevitable cost of replacing HPFP, tail lights, ragtops, etc, etc

Some other people on the forum had better luck with reliability than me. However, BMW's reliability is pretty bad for me. If you find my previous post - I had so much wrong with the 318i - but I still love driving the car.

I checked our prices here against Europe's and they are actually about the same. It is that the US car prices are extremely cheap.

[Brissie]

Originally Posted by sparoz

I checked our prices here against Europe's and they are actually about the same. It is that the US car prices are extremely cheap.

I meant the price of BMW in Australia compared with other brands such as VW.
UK prices: VW passat R36 34030 pound, BMW 135 convertible 33460 pound
Oz prices: VW passat R36 $64990 ,BMW 135 conv $80200
As you can see, the 135 convertible is cheaper than the R36 in UK, but here, we are paying over 15k more due to the "BMW premium". I can only assume that BMW Australia has a much higher profit margin than VW Aust, and they can do that because we are suckers for these premium brands.