The logic behind options availability?

ulrichd · 01-30-2008, 04:47 PM

If all 1-series Coupes run down the same production line why are certain colors and certain options (like cloth seats, sunroof delete, wheels) not available in all markets. I can't wrap my mind around that logic. If the car behind mine goes to Germany in LeMans blue, without a sunroof and cloth seats why can't mine?

Ulrich

cracka · 01-30-2008, 04:50 PM

Like most consumer-related decisions that seem to make no sense, it's driven by marketing.

larryn · 01-30-2008, 06:11 PM

They make it easier to produce with limited decisions. We are their biggest buyer, and we get the best pricing (by an enormous measure) than anybody else in the world. A la carte options would make things very expensive for us... I'm okay (not ecstatic) with the current situation... It would be nice to have more options, but I'll take the lower price over more options anyday.

01-30-2008, 04:47 PM	#1
ulrichd Colonel 210 Rep 2,233 Posts Drives: 128i M-Sport Join Date: Jun 2007 Location: Houston, TX iTrader: (6)	The logic behind options availability? If all 1-series Coupes run down the same production line why are certain colors and certain options (like cloth seats, sunroof delete, wheels) not available in all markets. I can't wrap my mind around that logic. If the car behind mine goes to Germany in LeMans blue, without a sunroof and cloth seats why can't mine? Ulrich
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01-30-2008, 04:50 PM	#2
cracka Captain 26 Rep 780 Posts Drives: VO 1M Join Date: Sep 2007 Location: DFW iTrader: (0)	Like most consumer-related decisions that seem to make no sense, it's driven by marketing.
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01-30-2008, 06:11 PM	#3
larryn Lieutenant General 2148 Rep 10,176 Posts Drives: '97 332ti, '21 X5 45e, '16 GT4 Join Date: May 2005 Location: Seattle iTrader: (2)	They make it easier to produce with limited decisions. We are their biggest buyer, and we get the best pricing (by an enormous measure) than anybody else in the world. A la carte options would make things very expensive for us... I'm okay (not ecstatic) with the current situation... It would be nice to have more options, but I'll take the lower price over more options anyday.
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