BMW 1M appeal: a subtle reminder to childhood days ?

[Artemis]

Found this sweet write-up published four months ago.
http://lamleydlm.blogspot.be/2013/10...described.html

I think the the 1M owner (likely a forum fellow) may have nailed it.

--------------------------------------------------------------


First Look: Matchbox BMW 1M, as described by a dude who drives one...
Wednesday, October 16, 2013

We have already made it known that the Matchbox BMW 1M is one of our most anticipated new models of 2013, from any brand. We have already previewed it, and I have already made my thoughts known.

But as much as this diecast nerd has been looking forward to this, there is a group who have been more eager than anyone, and we asked one of them to tell us why. Those folks? The group of BMW 1M owners who were able to get their paws on one of the 740 made available in the US. Ever since the 1M was announced and previewed, we have gotten our fair share of emails asking when the 1M would arrive. Think "Are we there yet", only instead of your 7-year-old in the back of the car, it is a hipster or mid-life-crisis-enduring BMW owner who loves taking his tiny German sedan out on the town. (And, might I add, people I am supremely jealous of.)

So instead of hearing me rave on and on about the 1M, real and mini, how about we hear from an owner himself? We asked Paul Park out of Portland to do just that, and he obliged.

And this is what we love. Instead of the equivalent of Beanie Babie collectors looking for the latest Treasure Hunt, no matter what the car it represents, these are real car folks. So like the JDM geeks tearing down Walmart's door to get the new HW Datsun 620, we are STOKED to see the BMW guys getting ready to do the same thing. We know there is something cool to this toy car collecting thing, and thankfully Paul and his comrades keep reminding us of that.

Paul's words, Lamley's pics. Enjoy...

and Thanks Paul.

(And if you don't want to deal with the 1M owners at the pegs, you can get the 1M here (http://www.ebay.com/sch/items/?_nkw=...adis=&LH_CAds=)...)

--------------------------------------------------

[1M owner 'testimonial']

What if a group of BMW’s famed M engineers went rogue? What if they took parts at the end of their product cycle and unbeknownst to the bean-counters, cobbled together a true enthusiast’s car during summer break? What if they code-named it Project Pyrat, after their favorite libation? What if the outgoing head of the M Division, Dr. Kay Segler, was so moved by the prototype that his usual German resolve cracked, he shed a tear, and in a choking voice said “We have to build this car.”? What if the car became an instant hit, praised by the most jaded critics and fiercely loved by each lucky owner? What if there weren’t enough cars to go around?

I am one of the lucky 740 Americans that got a 1M and I am grateful for that fact every time I drive it. My relationship with the car was very tentative at first. It wasn’t my first choice even after Jeremy Clarkson lauded the car and interest (and the expected price gouging) began to spike. However, placing my name at the top of list was how my retiring sales rep wanted to conclude our relationship of 12 years. He pretty much insisted that I buy the car, selling me on the point that I could easily flip it for a profit if I didn’t like it. He said, “You want this car.”

He was right.

I have spent a lot of time trying to figure out why this car engenders such an immediate and visceral connection upon first sight. It wasn’t until I saw the new Matchbox version that I finally figured it out.

It speaks to our inner child.

Like most children of the 70’s, my childhood is inextricably tied to those amazing yellow boxes that my parents would bring home when they had some extra money. I loved the flared fenders, huge tires, power bulges, bright colors, and logic-defying shapes. Most importantly, when I held those cars in my hands, I felt a sense of ownership and invulnerability.

In our hands these small cars have the power to transport us far away. We are kids again--setting up impossible tracks that careen down high shelves, through the rubble and dunes of couch cushions and discarded schoolbooks, before speeding off to parts unknown. In our private moments we hold these cars in our hands and dream of a world where we take the wheel and scoff at the hazards of the Nordschliefe. Imola? Child’s play. Dakar Rally? Puh-leeze bro. We can hold a 9g lateral skid without a red-out and the quarter mile is achieved in the blink of an eye. Drifts are perfect and rearview mirrors are superfluous.

Owning a 1M is like owning your favorite Matchbox car. You feel like a kid again. You feel like anything is possible. There are no shortage of youtube video reviews on the car, but if you watch them you start to see that there is one common element in all of them. The reviewers are giggling like little kids. I have never seen a car that evokes such a universal sense of childlike whimsy and fun.

Recently, I found myself in the Matchbox section of the local toy store looking for MB#111. It was as elusive there as in real life. However, I found myself lingering.

And then digging through the pegs.

And then calculating how many sections of track I would need to build a circuit around my house.

A huge smile crept onto my face.

Thanks, Matchbox.



--------------------------------------------------

[Dackelone]

Sweet Luc!

[Dee Pee]

That was me braddah.

I put the link in the original MBX thread. I'm still waiting to hear if there will be more color variations coming out this year.

[Artemis]

Originally Posted by Dee Pee

the original MBX thread

Nice one, Dee Pee.

Here's that thread: http://www.1addicts.com/forums/showthread.php?t=899641

[IEDEI]

wonderfully written indeed. i feel SOME of those attributes with my 135is, but i have no doubts that the 1M creates the complete feeling!! I still want one.

[Artemis]

In the 2er section a forum fellow posted an alternative explanation for the desirability of the 1M.

Originally Posted by Steve1155

I LOVE the 1M's fenders or "hips" as the wife refers to them. While the m235i and thoughts of the M2 are slowly growing on me, it's the "hips" I have an issue with. The 1Ms hips are like that of a sexy woman's mid section and small waist and gradually curving outward towards her hips. The M2's hips are like that of a sexy woman whose already had a couple of kids. Yes she still has hips and is sexy, but they're more boxy and don't have that sexy gradual curve leading out to the outer most part. So looking at the 2 series car from a side view it looks plain and sort of flat around the rear fender. The 1's curve bends the light off the paint on the fender and makes you want to view it from a rear quarter view to see those sexy hips.

[Artemis]

"Observations about the Matchbox BMW 1M" (2015):
http://liveandletdiecast.kinja.com/o...-1m-1710449017

[Dackelone]

I wonder when we will start to see M2 Matchboxes ?

[Dee Pee]

Doubt people will drop a hundy on one like the 1M.