BMW 1 Series Coupe Forum / 1 Series Convertible Forum (1M / tii / 135i / 128i / Coupe / Cabrio / Hatchback) (BMW E82 E88 128i 130i 135i)
 





 

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      11-15-2007, 04:57 PM   #1
Disasterpiece
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Under MSRP?

Do you think we will be able to get the 128i under MSRP, say a month or two after release?
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      11-15-2007, 04:59 PM   #2
1ster
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Here's the problem with this tactic. Options on the 1-Series are very expensive, but most dealers will order the car with plenty of options because options = mark-up.

You're only likely to get a discount off of cars that are sitting on the dealer's lot. Is it better to get $1,000 off a car that has $4,000 in options you don't want, or to order a car without those $4,000 in unwanted options, but pay MSRP?
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      11-15-2007, 05:03 PM   #3
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      11-15-2007, 05:03 PM   #4
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Quote:
Originally Posted by Disasterpiece View Post
Do you think we will be able to get the 128i under MSRP, say a month or two after release?
Not likely at all.

We sold MINI's (the non S version) at MSRP for YEARS.

I expect it to be something like that.
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