First year sales targets? - BMW 1 Series Coupe Forum / 1 Series Convertible Forum (1M / tii / 135i / 128i / Coupe / Cabrio / Hatchback) (BMW E82 E88 128i 130i 135i)

GT3 · 04-17-2008, 06:02 PM

Anyone know BMWs first year sales targets for the 128i and 135i off hand?

atr_hugo · 04-17-2008, 06:04 PM

All models (coupes and convertibles) are slated to be around 10K in the US. Don't know what the targets for '09 are. Suspect maybe double. They're trying to position the 1er as a niche vehicle from the looks of it.

warmtoes · 04-17-2008, 07:11 PM

I thought I read that there were 1500 sold at launch.

R32 · 04-17-2008, 07:34 PM

it's probably more of a limit than a target, at least for the US. they are getting eaten by exchange rates, and a wide open flow of low-margin cars would be a negative for the corporate bottom line.

i'd guess that allocations will remain very tight for at least a couple of years until exchange rates improve.

04-17-2008, 06:02 PM	#1
GT3 Track addict Drives: Join Date: Apr 2008 Posts: 233 iTrader: (0)	First year sales targets? Anyone know BMWs first year sales targets for the 128i and 135i off hand?
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04-17-2008, 07:11 PM	#3
warmtoes Lieutenant Colonel Drives: X3 35i Join Date: Apr 2008 Location: Vancouver Posts: 1,768 iTrader: (1)	I thought I read that there were 1500 sold at launch. __________________ TiAg/Coral Red 135i Vert *X3 35i M-Sport received but haven't taken pics yet.*

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04-17-2008, 06:04 PM	#2
atr_hugo No longer moderate Drives: SWB 335i Join Date: Jun 2007 Location: - Posts: 4,248 iTrader: (0)	All models (coupes and convertibles) are slated to be around 10K in the US. Don't know what the targets for '09 are. Suspect maybe double. They're trying to position the 1er as a niche vehicle from the looks of it.

04-17-2008, 07:34 PM	#4
R32 Second Lieutenant Drives: Join Date: Jul 2007 Posts: 222 iTrader: (0)	it's probably more of a limit than a target, at least for the US. they are getting eaten by exchange rates, and a wide open flow of low-margin cars would be a negative for the corporate bottom line. i'd guess that allocations will remain very tight for at least a couple of years until exchange rates improve.