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      01-13-2011, 12:43 AM   #1
Jason
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Video Overview: 1-series Family at 2011 NAIAS (Segler on 1M)

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1-Series Family at 2011 NAIAS (Video Overview)
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The 2011 North American International Autoshow press days have wrapped up. While there, BMW produced this short clip to overvue the changes which have been made to the 1-Series as part of the new LCI for MY2012 cars. The most prominent changes are to the headlights and taillamps, with the inclusion of light defining graphics in the rear clusters and eyebrow LEDs to the front.

For the patient among you, starting at 2:36 in the video, BMW M Brand Manager Dr. Kay Segler speaks about the new 1M Coupe. Don't forget, the 1 Series M Coupe is truly Dr. Kay Segler's baby, as he had to push long and hard to get this car produced and his excitement for this car comes through every time he speaks. Even though the car is confined to a small stand location, the video does give some appreciated new angles to look at, especially the wide rear.




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      01-13-2011, 02:30 AM   #2
blueshark
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He should pronounce Dr. Segler's name properly. It's "Kay" like "Ky" (rhymes with Hi).
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      01-13-2011, 06:32 AM   #3
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What does he mean that it has the M3 chassis underneath?
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      01-13-2011, 07:31 AM   #4
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Great video. Too short, but very well produced!
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      01-13-2011, 08:21 AM   #5
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Quote:
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What does he mean that it has the M3 chassis underneath?
M3 floorpan + suspension.
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      01-13-2011, 10:21 AM   #6
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cool vid Jason, i still am waiting to see what the 1m looks like in black! i have seen the photoshop pics of the black 1m but wonder why they are not showing it off anywhwere.
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      01-13-2011, 10:37 AM   #7
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Quote:
Originally Posted by GOLFFRR View Post
cool vid Jason, i still am waiting to see what the 1m looks like in black! i have seen the photoshop pics of the black 1m but wonder why they are not showing it off anywhwere.

..I think the Valencia and white show off the new generation of M-styling cues best....

that said i would like a black one please LOL

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      01-13-2011, 11:32 AM   #8
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I'll take mine in white, the valencia is beautiful but not my style. I am driving around in a 328i loaner today while my 135i is being reprogramed for who knows what issue. My reaction to the 328i as compared to the 135i is it's like comparing Chardonnay to Tequila. So what beverage is the 1M? I think is's going to be a legend.
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      01-13-2011, 11:47 AM   #9
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Quote:
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I'll take mine in white, the valencia is beautiful but not my style. I am driving around in a 328i loaner today while my 135i is being reprogramed for who knows what issue. My reaction to the 328i as compared to the 135i is it's like comparing Chardonnay to Tequila. So what beverage is the 1M? I think is's going to be a legend.
The 1M is rum of course
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      01-13-2011, 12:00 PM   #10
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Looks good in real life video but where's Saphire Black already?
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      01-13-2011, 12:46 PM   #11
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Quote:
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The 1M is rum of course
Yeah, 151 and forget the Coke!
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      01-13-2011, 04:50 PM   #12
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Cheesy interview with Segler
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      01-13-2011, 05:36 PM   #13
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Quote:
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The 1M is rum of course
Aņejo rum!!! I will be picking up a bottle sooooooon!
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      01-14-2011, 04:29 AM   #14
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At the bigninning of the show the sign in the back of the 1M indicated it had 340HP but now 335HP. 5 Hp drop in 2 days?
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      01-14-2011, 11:06 AM   #15
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Is it just me or did they focus on efficiency a lot? Like aerodynamic characteristics.
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