M Boss Says "We Sold More Than 5000 1Ms" - BMW 1 Series Coupe Forum / 1 Series Convertible Forum (1M / tii / 135i / 128i / Coupe / Cabrio / Hatchback) (BMW E82 E88 128i 130i 135i)

ozinaldo · 03-12-2012, 06:16 PM

Did everyone noticed the thread in the bimmerpost: Interview with the M President Dr. Nitschke, during which he is quoted saying:

"Is it safe to assume that will there will be a successor to the popular 1M coupe?
We sold more than 5000 units worldwide and we are thinking for a successor, but we haven't made a decision yet."

Whole thread is here:

http://www.f30post.com/forums/showthread.php?t=660894

I am wondering if this is true or just a mistake? Maybe he wanted to say more than 3000 which would make more sense.

Jason you have posted this, in case you are reading, could you comment?

Sealobo · 03-12-2012, 06:43 PM

why not?

in HK alone there are over 50 1Ms DELIVERED and they were still taking order last month for May's production (delivery in July).

azmurciev12 · 03-12-2012, 10:13 PM

that sucks! i guess they were very happy with demand and decided to keep producing to satisfy the demand and make more profits.

Ian///M · 03-12-2012, 10:21 PM

Europe and China's numbers must be high? Most small countries probably getting between 50-100 units so adds up.

Oz is only around 170 units

Satalite · 03-12-2012, 10:23 PM

Quote:

Originally Posted by ianf

Europe and China's numbers must be high? Most small countries probably getting between 50-100 units so adds up.

Oz is only around 170 units

US - 740
GB - 420
Smaller countries - 50-250

Adds up. I assume China would be getting quite a few....

robertm · 03-12-2012, 10:52 PM

That's fantastic. Glad to see this little car has been such a hit worldwide. Maybe it will make BMW wake up a bit and realize/remember what enthusiasts really want!

Jet Mech · 03-13-2012, 12:44 AM

Quote:

Originally Posted by robertm

That's fantastic. Glad to see this little car has been such a hit worldwide. Maybe it will make BMW wake up a bit and realize/remember what enthusiasts really want!

+1.

azmurciev12 · 03-13-2012, 12:45 AM

the philippines only got 4-5 1M cars allocation. everything else we imported from the US.

although they plan to make an M version of the new 1series, once more the car is bigger again than the E82. each time the car gets bigger, i think it spoils the essence of what is supposed to be a compact rocket, IMO

speedyjoe · 03-13-2012, 01:20 AM

well, for 1M, 5000 units is a lot to me.
It looks like 1M is not difficult to get in certain countries now...

Ian///M · 03-13-2012, 01:40 AM

5000 is good, make mod market worth while for manufacturers. Strange M boss still speculated re possible M2 though?

bloodsales · 03-13-2012, 03:14 AM

BMW china says there are 200 for china, but who knows!!!

Aussie_in_London · 03-13-2012, 04:50 AM

It is all marketing end of the day what the big bosses say.........

Artemis · 03-13-2012, 08:39 AM

You know, there are a lot of free drinks available at the Geneva Motor Show.

ozinaldo · 03-13-2012, 09:28 AM

I am still feeling like standing with the Artemis' comment about free drinks at the Geneva Show!

Otherwise I agree that if the 1M's popularity teaches a few things to BMW, that's just great.

Aussie_in_London · 03-13-2012, 09:36 AM

Quote:

Originally Posted by Artemis

You know, there are a lot of free drinks available at the Geneva Motor Show.

Isn't that just another term for marketing

bdaddylo · 03-13-2012, 09:45 AM

Almost double the original target total sounds suspect to me, but it is coming from the boss' mouth. It would be interesting to know where the addtional 2,500 1Ms went since BMW's largest market received less than its original target of 800.

Mahlzeit · 03-13-2012, 11:03 AM

BMW and BMW M have a product strategy and product roadmap:

Build comfy, more efficient cars under the BMW and M banners with more sport than the next 'sporty' competitor. For more money of course.

Along comes the OG Pyrat - Dr. Kay Segler and sneaks a devil of a car past the Board. It's cheaper, less comfortable and more 'sporty' than anything they offer at the time. Woops. Now,... how the hell will that be worked into the product strategy? In the corporate world you either tow the party line (current strategy) or you truly understand the market and try to up-end the strategy. Lets hope the new guy picks up where Dr. Segler left off.

Getting the units produced wrong by 100% doesn't bode well. I might be more hopeful if I see the new guy sporting the sweet M jacket we say Dr. Kay Segler in.

LeMansM5 · 03-13-2012, 01:15 PM

Quote:

Originally Posted by Satalite

US - 740
GB - 420
Smaller countries - 50-250

Adds up. I assume China would be getting quite a few....

USA -740
UK - 450
Canada -220
AUS - ~150

That still leaves 3440 for rest of world. Don't think China, Russia and other countries bought more than US or UK. Unless the middle east sheik's bought by 100s, seems on high side to me.

Mr.Metak2you · 03-13-2012, 02:01 PM

Quote:

Originally Posted by LeMansM5

USA -740
UK - 420
Canada -220
AUS - ~150

That still leaves 3470 for rest of world. Don't think China, Russia and other countries bought more than US or UK. Unless the middle east sheik's bought by 100s, seems on high side to me.

UK was 450

But I do agree, 5,000 seems high.

MDORPHN · 03-13-2012, 02:42 PM

Quote:

Originally Posted by Mr.Metak2you

UK was 450

But I do agree, 5,000 seems high.

Yeah, I don't buy it.

I suspect he misspoke.

Neil

LeMansM5 · 03-13-2012, 02:52 PM

Quote:

Originally Posted by Mr.Metak2you

UK was 450.

That's correct. Fixed it.

Ian///M · 03-13-2012, 03:51 PM

Seems many countries like Australia got extra allocation after the initial 2,500 was announced. Aus was initially 100 units, then an extra 70 was announced mid 2011.

Surely counties like France, Germany, Italy, Spain etc would have got ~200 each?

03-12-2012, 06:16 PM	#1
ozinaldo Colonel Drives: 1M Join Date: Jan 2011 Location: Chile, Santiago Posts: 2,068 iTrader: (0)	M Boss Says "We Sold More Than 5000 1Ms" Did everyone noticed the thread in the bimmerpost: Interview with the M President Dr. Nitschke, during which he is quoted saying: "Is it safe to assume that will there will be a successor to the popular 1M coupe? We sold more than 5000 units worldwide and we are thinking for a successor, but we haven't made a decision yet." Whole thread is here: http://www.f30post.com/forums/showthread.php?t=660894 I am wondering if this is true or just a mistake? Maybe he wanted to say more than 3000 which would make more sense. Jason you have posted this, in case you are reading, could you comment?
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03-13-2012, 08:39 AM	#13
Artemis Colonel Drives: 1M (VO) Join Date: Jun 2011 Location: Belgium Posts: 2,268 iTrader: (0)	You know, there are a lot of free drinks available at the Geneva Motor Show. __________________ “For ’tis the mind that makes the body rich” (W. Shakespeare, The Taming of the Shrew, Act 4, Scene 3) Last edited by Artemis; 03-13-2012 at 11:43 AM.

03-13-2012, 09:45 AM	#16
bdaddylo Captain Drives: 2011 E82 1M Join Date: Dec 2010 Location: Houston, TX Posts: 823 iTrader: (0) Garage List 2005 Acura MDX [0.00] 2011 BMW 1 Series M ... [0.00]	Almost double the original target total sounds suspect to me, but it is coming from the boss' mouth. It would be interesting to know where the addtional 2,500 1Ms went since BMW's largest market received less than its original target of 800. __________________ _______________________ 2011 1 Series M Coupe/VO/Convenience Pkg/Premium Pkg/Harman Kardon/AFE Scoops/Berk Midpipes/P3 V2/BMS Catch Can/CF Rear Deck Spoiler/3M Clear Bra/3M Crystalline/Homelink/M Performance Steering Wheel

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03-12-2012, 06:43 PM	#2
Sealobo Second Lieutenant Drives: . Join Date: Apr 2010 Location: . Posts: 299 iTrader: (0)	why not? in HK alone there are over 50 1Ms DELIVERED and they were still taking order last month for May's production (delivery in July).

03-12-2012, 10:13 PM	#3
azmurciev12 Enlisted Member Drives: 1M VO Join Date: Jan 2012 Location: RP Posts: 41 iTrader: (0)	that sucks! i guess they were very happy with demand and decided to keep producing to satisfy the demand and make more profits.

03-12-2012, 10:21 PM	#4
Ian///M Brigadier General Drives: 1M E82 Join Date: Mar 2011 Location: Oz Posts: 4,519 iTrader: (0)	Europe and China's numbers must be high? Most small countries probably getting between 50-100 units so adds up. Oz is only around 170 units

03-12-2012, 10:52 PM	#6
robertm Captain Drives: BSM 1M Join Date: Oct 2007 Location: dfw Posts: 735 iTrader: (0)	That's fantastic. Glad to see this little car has been such a hit worldwide. Maybe it will make BMW wake up a bit and realize/remember what enthusiasts really want!

03-13-2012, 12:45 AM	#8
azmurciev12 Enlisted Member Drives: 1M VO Join Date: Jan 2012 Location: RP Posts: 41 iTrader: (0)	the philippines only got 4-5 1M cars allocation. everything else we imported from the US. although they plan to make an M version of the new 1series, once more the car is bigger again than the E82. each time the car gets bigger, i think it spoils the essence of what is supposed to be a compact rocket, IMO

03-13-2012, 01:20 AM	#9
speedyjoe Private First Class Drives: E46M3/1M Join Date: Dec 2010 Location: Thronhill Posts: 128 iTrader: (0)	well, for 1M, 5000 units is a lot to me. It looks like 1M is not difficult to get in certain countries now...

03-13-2012, 01:40 AM	#10
Ian///M Brigadier General Drives: 1M E82 Join Date: Mar 2011 Location: Oz Posts: 4,519 iTrader: (0)	5000 is good, make mod market worth while for manufacturers. Strange M boss still speculated re possible M2 though?

03-13-2012, 03:14 AM	#11
bloodsales New Member Drives: M3 Join Date: Feb 2010 Location: SH Posts: 26 iTrader: (0)	BMW china says there are 200 for china, but who knows!!!

03-13-2012, 04:50 AM	#12
Aussie_in_London Major Drives: 1M & track built Astra OPC Join Date: Apr 2011 Location: London Posts: 1,482 iTrader: (0)	It is all marketing end of the day what the big bosses say.........

03-13-2012, 09:28 AM	#14
ozinaldo Colonel Drives: 1M Join Date: Jan 2011 Location: Chile, Santiago Posts: 2,068 iTrader: (0)	I am still feeling like standing with the Artemis' comment about free drinks at the Geneva Show! Otherwise I agree that if the 1M's popularity teaches a few things to BMW, that's just great.

03-13-2012, 11:03 AM	#17
Mahlzeit Lieutenant Drives: 1M Join Date: Jul 2007 Location: Location Location Posts: 416 iTrader: (0)	BMW and BMW M have a product strategy and product roadmap: Build comfy, more efficient cars under the BMW and M banners with more sport than the next 'sporty' competitor. For more money of course. Along comes the OG Pyrat - Dr. Kay Segler and sneaks a devil of a car past the Board. It's cheaper, less comfortable and more 'sporty' than anything they offer at the time. Woops. Now,... how the hell will that be worked into the product strategy? In the corporate world you either tow the party line (current strategy) or you truly understand the market and try to up-end the strategy. Lets hope the new guy picks up where Dr. Segler left off. Getting the units produced wrong by 100% doesn't bode well. I might be more hopeful if I see the new guy sporting the sweet M jacket we say Dr. Kay Segler in.

03-13-2012, 03:51 PM	#22
Ian///M Brigadier General Drives: 1M E82 Join Date: Mar 2011 Location: Oz Posts: 4,519 iTrader: (0)	Seems many countries like Australia got extra allocation after the initial 2,500 was announced. Aus was initially 100 units, then an extra 70 was announced mid 2011. Surely counties like France, Germany, Italy, Spain etc would have got ~200 each?