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      03-12-2012, 06:16 PM   #1
ozinaldo
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M Boss Says "We Sold More Than 5000 1Ms"

Did everyone noticed the thread in the bimmerpost: Interview with the M President Dr. Nitschke, during which he is quoted saying:

"Is it safe to assume that will there will be a successor to the popular 1M coupe?
We sold more than 5000 units worldwide and we are thinking for a successor, but we haven't made a decision yet."

Whole thread is here:

http://www.f30post.com/forums/showthread.php?t=660894

I am wondering if this is true or just a mistake? Maybe he wanted to say more than 3000 which would make more sense.

Jason you have posted this, in case you are reading, could you comment?
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      03-12-2012, 06:43 PM   #2
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why not?

in HK alone there are over 50 1Ms DELIVERED and they were still taking order last month for May's production (delivery in July).
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      03-12-2012, 10:13 PM   #3
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that sucks! i guess they were very happy with demand and decided to keep producing to satisfy the demand and make more profits.
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      03-12-2012, 10:21 PM   #4
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Europe and China's numbers must be high? Most small countries probably getting between 50-100 units so adds up.

Oz is only around 170 units
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      03-12-2012, 10:23 PM   #5
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Quote:
Originally Posted by ianf View Post
Europe and China's numbers must be high? Most small countries probably getting between 50-100 units so adds up.

Oz is only around 170 units
US - 740
GB - 420
Smaller countries - 50-250

Adds up. I assume China would be getting quite a few....
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      03-12-2012, 10:52 PM   #6
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That's fantastic. Glad to see this little car has been such a hit worldwide. Maybe it will make BMW wake up a bit and realize/remember what enthusiasts really want!
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      03-13-2012, 12:44 AM   #7
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Quote:
Originally Posted by robertm View Post
That's fantastic. Glad to see this little car has been such a hit worldwide. Maybe it will make BMW wake up a bit and realize/remember what enthusiasts really want!
+1.
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      03-13-2012, 12:45 AM   #8
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the philippines only got 4-5 1M cars allocation. everything else we imported from the US.

although they plan to make an M version of the new 1series, once more the car is bigger again than the E82. each time the car gets bigger, i think it spoils the essence of what is supposed to be a compact rocket, IMO
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      03-13-2012, 01:20 AM   #9
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well, for 1M, 5000 units is a lot to me.
It looks like 1M is not difficult to get in certain countries now...
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      03-13-2012, 01:40 AM   #10
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5000 is good, make mod market worth while for manufacturers. Strange M boss still speculated re possible M2 though?
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      03-13-2012, 03:14 AM   #11
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BMW china says there are 200 for china, but who knows!!!
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      03-13-2012, 04:50 AM   #12
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It is all marketing end of the day what the big bosses say.........
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      03-13-2012, 08:39 AM   #13
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You know, there are a lot of free drinks available at the Geneva Motor Show.

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Last edited by Artemis; 03-13-2012 at 11:43 AM.
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      03-13-2012, 09:28 AM   #14
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I am still feeling like standing with the Artemis' comment about free drinks at the Geneva Show!

Otherwise I agree that if the 1M's popularity teaches a few things to BMW, that's just great.
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      03-13-2012, 09:36 AM   #15
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Quote:
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You know, there are a lot of free drinks available at the Geneva Motor Show.

Isn't that just another term for marketing
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      03-13-2012, 09:45 AM   #16
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Almost double the original target total sounds suspect to me, but it is coming from the boss' mouth. It would be interesting to know where the addtional 2,500 1Ms went since BMW's largest market received less than its original target of 800.
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      03-13-2012, 11:03 AM   #17
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BMW and BMW M have a product strategy and product roadmap:

Build comfy, more efficient cars under the BMW and M banners with more sport than the next 'sporty' competitor. For more money of course.

Along comes the OG Pyrat - Dr. Kay Segler and sneaks a devil of a car past the Board. It's cheaper, less comfortable and more 'sporty' than anything they offer at the time. Woops. Now,... how the hell will that be worked into the product strategy? In the corporate world you either tow the party line (current strategy) or you truly understand the market and try to up-end the strategy. Lets hope the new guy picks up where Dr. Segler left off.

Getting the units produced wrong by 100% doesn't bode well. I might be more hopeful if I see the new guy sporting the sweet M jacket we say Dr. Kay Segler in.
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      03-13-2012, 01:15 PM   #18
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Quote:
Originally Posted by Satalite View Post
US - 740
GB - 420
Smaller countries - 50-250

Adds up. I assume China would be getting quite a few....
USA -740
UK - 450
Canada -220
AUS - ~150

That still leaves 3440 for rest of world. Don't think China, Russia and other countries bought more than US or UK. Unless the middle east sheik's bought by 100s, seems on high side to me.

Last edited by LeMansM5; 03-13-2012 at 02:51 PM. Reason: Fixed UK numbers
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      03-13-2012, 02:01 PM   #19
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Quote:
Originally Posted by LeMansM5 View Post
USA -740
UK - 420
Canada -220
AUS - ~150

That still leaves 3470 for rest of world. Don't think China, Russia and other countries bought more than US or UK. Unless the middle east sheik's bought by 100s, seems on high side to me.
UK was 450

But I do agree, 5,000 seems high.
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      03-13-2012, 02:42 PM   #20
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Quote:
Originally Posted by Mr.Metak2you View Post
UK was 450

But I do agree, 5,000 seems high.
Yeah, I don't buy it.

I suspect he misspoke.

Neil
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      03-13-2012, 02:52 PM   #21
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Quote:
Originally Posted by Mr.Metak2you View Post
UK was 450.
That's correct. Fixed it.
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      03-13-2012, 03:51 PM   #22
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Seems many countries like Australia got extra allocation after the initial 2,500 was announced. Aus was initially 100 units, then an extra 70 was announced mid 2011.

Surely counties like France, Germany, Italy, Spain etc would have got ~200 each?
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