[Brookside]

Originally Posted by matt

Making of the offical Video:

Thanks Matt in Germany with 17 posts. Post more often man...you doing this from work?
In Munchen perhaps? And you guys just posted this on utube? Great.
Interesting how the tube has become this passive complicit tool
of advertising and marketing...nicht war?

Anyway, this is an instructive video (that Irv shoulda leaked imho) in that you see behind the media facade to how complicated and artificial a video presentation is- how the Death Valley (Mohave) pics were made...all the camera cranes, chase cars (a Mercedes SUV!), the whole enchilada.

The downtown scenes are shot in Los Angeles- you can clearly see the Frank Gehry designed Disney Performing Arts Center... Gehry's work (Cleveland, Bilbao, Los Angeles, Chicago) has become almost a cliche as a signifier of the new.

My gripe is that these videos are almost carbon-copies of every car video I've seen.
The innovation of the 1-er sure isn't reflected in the presentation here. It's pretty hack- even this "behind-the-scenes" video.
Athelete runs through the city- car shot speeding thru deserted landscape...car drives by futuristic building...this is not creativity...this is following a very old recipe....like a Joy of Cooking kinda early 80's vid. The longer I look at it the lamer it is.
Sorry BMW- love the car. Now hire an ad firm that knows how to present it. I bet the mods could come up with a couple recommendations of some very heavy dudes in the Apple.
This is wannabe video...by the book and by the numbers.

There was a shot where I thought, "Oh no, you aren't going to show the water tanker wetting down the roadway!"
They did. Seriously...this is awful stuff. Kids in high school have fresher ideas.
Compare this side of BMW (advertising) to how creatively they've slowly leaked "spy shots" / "viral vid" out (marketing/pre-marketing).