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BMW has big plans for the 1 series. I had an opportunity to speak with the manager of BMW Performance last year at Road Atlanta and he indicated there will be a big initiative with the 1 series, both cosmetically and performance.
The best part is all the products are covered by BMW warranty and if you are covered by the BMW Maintenance program they will swap like for like if necessary. So for example, if you have performance rotors installed on your car, then if necessary they will replace them with same.
Unfortunately you can't pay an up-charge to upgrade a component from the std to performance.
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