The only thing the 1 series really has going for it is that coupe sports look which does attract quite a few people. However since the demand for the 1 series is low people jack the prices on cheap products...
If only quality 3rd party products existed at a DECENT price maybe then will people reconsider.
Not saying that hardcore people won't spend the money, but the casual mod upgrader MOST LIKELY WILL NOT spend that extra 500$ premium!
