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I think the 27-30k starting price point is perfect for getting some younger buyers into the BMW fold, without diluting the marquee too much. But, it's not only the price of the 1/2er coupe+cabrio that will attract the younger buyers, but also the image of the car. I think that there are some 20-somethings may not want a grown-up sedan and coupe like the current 3-series range and would prefer a smaller and more playful car like a small BMW coupe or convertible. That's why I think this will be a great introductory car for BMW. :thumbup:
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