https://www.autoblog.com/2019/06/27/...boss-explains/
This was one of the stories that tipped off the changes in target markets.
"...customers are very, very different in China, the U.S., the Middle East and in Europe," said van Hooydonk. In other words, it's a real challenge to please clients globally — making a car that will stand out in China, for example, but that will not alienate European customers who traditionally have more reserved tastes."