The Chicago Tribune "Gets it"
http://www.chicagotribune.com/busine...6127126.column
It's obvious the 135i isn't an entry-level car, and best BMW not try to promote it as such. Several years ago Porsche added a low-cost 924 to get more folks into the sports car family. But that put Porsche owners' skivvies in a knot and protesting the cheapo version, saying if anyone could afford one why not just call it a Chevy. The 924 didn't last long.
This is a car for enthusiasts. Not just quick on straightaways, but also agile in corners thanks to the sports-tuned suspension and 18-inch performance tires.