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imo, they are going to build a brand that will last with the 1M, so the names I would expect to see are //M1 or //M Coupe. The only people that care about the M1 name previously being tied to a one off supercar are the hardcore enthusiasts. Outside of that, no one cares. I would anticipate that //M1 will be the "new" name. A new //M supercar will have a new moniker to match its tier in the brand structure.
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