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I'm trying to visualize Riss's response to this thread. From where I see it, they have several courses of action.
1) Fess up and appologize, refunding moneys to KeithLM for the parts and labour. Short term effect, a large initial financial loss and lost sales due to basically admitting its products are poorly made. The cure: redesign the products and offer to exchange with anyone dissatisified with their current model. Long term effect: customer good will will return after buyers recognize the company has good service and integrity, two characteristics that far outweigh a good or bad sales month.
2) Deny their products are improperly designed or manufactured but refund KeithLM to pacify the howling internet hordes. Short Term Effect: loss of consumer confidence in their products or customer service but they will avoid the expense and time penalty of redesigning their products and might still enjoy sales to people not familiar with KeitLM's experiences. Long Term Effect: probably get by just fine as a "first to market" manufacturor. They will expand to make products for new models and other marques though a bad reputation may follow them.
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