Frank and his team are determined to bring Williams back to the front grid.
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Williams unveiled its FW33 in Valencia on Tuesday with the goal of getting back to the front end of the grid.
Whilst Rubens Barrichello described this year's incarnation as "aggressive", team boss Sir Frank Williams hopes it will mark the first steps of a journey to get the famous name back where it belongs.
"Our ambition is get back to the front of the grid," said Williams. "We know that won't be easy, but we hope this car will take us closer to the leaders than we were in 2010. As a team, we're as ambitious now as we've ever been."
Technical director Sam Michael was somewhat more cautious, preferring to save his initial judgements until the car hits the circuit.
"Until you start testing you're never sure how you're going to stack up against the opposition, but we're optimistic. We think this is a good car, but we'll have a better overall picture in a few weeks time.
"The design of this year's car has been pretty smooth," continues Sam. "We've improved our way of working by increasing the communication between the mechanical and aerodynamic departments, and that improved our decision making processes. It allowed us to increase the optimisation time spent on each part of the car."
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