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The 1er is supposed to fill the gap between the Mini and the 3 series. There is no legit competitor to the 1er and BMW could charge anything they wanted. But let's use a little common sense though. If they start the price in the 37k-38k it would cannibalize sales from the Z4. Granted the 1er could see that price( maybe in the 40k range) if you added in some options but it's one thing to START at that price and BUILD to that price. I don't think the the 1er would start at or near the same price as the Z4. The 135 will start in the mid 30k and the 128 will be in the high 20-low 30k range. I will put money on that.
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