I remember when i was leaving for my ED trip this ad was on the side of the parking garage in french at the airport in Montreal (i have a pic somewhere). My father was with me on the trip and I remember him being a bit upset when he saw the ad as he wasn't able to secure allocation at his dealer (he lives in Indiana). I thought I was just taking him for a birthday father-son euro trip.
Fast forward a day later and we are both sitting in the delivery lounge getting ready to pick up my 1M. You should have seen his face when i pushed the button for the elevator at the welt and said to him, "Dad, we're picking up a car today"