Quote:
Originally Posted by sparoz
Actually they have been in the segment before with the previous incarnation of M3. The current M3 has grown into something heavier, and more expensive.
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I didn't mean the product segment, I meant target market and price point. The e46 ///M3 wasn't positioned for a younger audience or to be more accessible to buyers with less money like the ///M1. Yes the e92 has grown bigger and is more expensive, but it's all relevant. The e46 ///M3 was positioned no differently. It was ~$50K new in 2003.
The ///M1 will be a new segment for BMW and define (set the bar) for the industry.