[Robert]

I am not a fan of this marketing campaign either but you can't deny there are few good aspects. What other manufacturer invites its fans to an all expense paid trip to test drive the car? And the fact there's a couple in house marketing personnel managing questions?

The bad is this is a M car and marketing should be based on performance alone and not gimmicks and teases, which leads me to believe the numbers aren't there. Not saying they aren't there just saying the marketing leads me to question the motive behind such marketing scheme.