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      05-17-2013, 10:10 AM   #2
ozinaldo
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Drives: 1M
Join Date: Jan 2011
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Thanks for the thread! And below is what Dackelone posted on the same subject in his bimmerpost thread; to clarify for those who are not aware of this other thread, this was from a recent visit to M Studios by some of our members.

We Tour the BMW M Studio at M HQ and Get Up Close to Some F80 M3 Sedans (info)
http://f80.bimmerpost.com/forums/sho...d.php?t=841012



I really like this part of your writing a lot:

"...the head of "M" was away on a two-week trip and the staff put everything together, like kids doing something while the parents are out; they knew that they could not get approval for spending the time and effort..."

That's the spirit behind our beauties

Dackel's notes:

BMW 1M
Then we got on a side topic about the last M project, the 1M Coupe. We learned some interesting things. The VO (valencia orange) color was a future color in the BMW pipeline. Dr Kay Segler liked it so much he insisted they make the 1M is that color. Then they knew they would have to offer a white and black color - bc every car looks good in those colors. He told us how they really wanted to offer different color stitching accents for each color - but they were tight on a budget plus they were really running out of time. So only one interior color was approved. Same went for some of the other "things" M wanted to do to the car. Like functional vents in the front fenders(the crease), they wanted to produce a carbon fiber roof, but they were running out of time. So in the end their hands were tied by time and budget. They told us how well the 1M sold given limited coior choice and being that the car was only offered in a manual transmision. The car sold far better than BMW ever thought it would. This confirms that there will be an M2 in time.
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"The mark of a great car is one whose overall competence exceeds what you should expect from its individual components and the 1M does just that", Chris Harris.
BMW 1M-SOLD-: TECH: Evolve Race+N55mids, Evolve IC, Michelin PSS, ER cp, aFe filter, CDVx, Vorshlag camber plates, BMS OCC EXTERIOR: trunk spoiler, blacklines, black grills, IND goodies INTERIOR: Alcantara steering wheel, steel pedals, custom mats, MPower e-brake.
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