View Single Post
      08-02-2007, 10:45 AM   #48
larryn
Lieutenant General
United_States
2148
Rep
10,176
Posts

Drives: '97 332ti, '21 X5 45e, '16 GT4
Join Date: May 2005
Location: Seattle

iTrader: (2)

Remember for the US market, every model/engine combination has to go through government testing and approval. This costs millions to do. The 135i, with the way the Dollar is to the Euro, is a low profit margin car. They have to sell many before they recoup the 135i's startup costs. If sold in too low of a volume, it will lose money. They would be better served not making as much, and selling more, recouping investments sooner to put into other things.
Appreciate 0