lol it's official... "M" now stands for Marketing!
i do really like this car though, if i buy a new car again this will likely be it.
but damn, they've hyped it up SO much, and the glaring downsides are significant... tacky & ugly fender "vent" thing, same engine as a few other models, probably not that cheap, blatantly stated corner-cutting to get it to market quickly and for the masses (from what i've heard - no production limit for US), etc.
worth the wait? or are you just so tired of waiting and being teased that you're pleased by whatever comes out of M next following this campaign. someone mentioned on the launch thread that they have experienced pavlov's theory... can't help but think of how accurate that is in this example. i'm curious to see if these will have a wait list at US dealers, or rather if they will be piling up on the lots.
either way nice video, good marketing