Quote:
Originally Posted by pyrat
bmw thinks the budget minded younger generation is in their mid 30s with a steady job - because that is a big improvement over the crowd that can typically afford an M3 - well into 40s and 50s.
We only hoped that meant recent college grads in early 20s with a decent salary - we were wrong.
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I think you're spot-on. However, it was never realistic for us to expect for BMW to cater this car to someone fresh out of college with their first job. That's what a basic Mini Cooper is for.