View Single Post
      07-23-2007, 07:16 PM   #61
larryn
Lieutenant General
United_States
2146
Rep
10,176
Posts

Drives: '97 332ti, '21 X5 45e, '16 GT4
Join Date: May 2005
Location: Seattle

iTrader: (2)

Another interesting note in the same article was Tom Purves' take on pricing on the 1er in the US marketplace. Purves stated "it would have a market [in the U.S.... but] the business case is the issue." There is mention of the unfavorable exchange rate and a quote from the magazine doing the interview (Automotove News): "Pricing isn't known, but the 1 Series will likely start below the 3 Series."

Hmmm. Interesting. I think there is worry about potential cannibalizing the 3 Series sales if priced too low, and not being able to sell the 1 Series if too high, plus they have to deal with a stronger Euro than Dollar...
Appreciate 0