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      12-10-2010, 05:30 PM   #2
Robert
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Drives: 135i -> is350 -> Tesla M3 perf
Join Date: Aug 2005
Location: Socal

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Quote:
Going into initial proposals you have blank sheet of paper and split into two colulms , one for what you expect for an M car , The other in what to do to make it a great M car.
At the very beginning the proposal involved everything that makes a typical BMW M Coupe. Unfortunately everything that makes a great BMW M Coupe was not attainable due to the low budget.
Better believe it, this is way of the future. Cheap innovation is a new trend among all industries, pioneered from countries such as China & India, and will continue to be a viable strategy for many companies in the coming years. The ability to deliver good "enough" product while keeping the cost low is necessary in current economic times.

Will the Z4M come with a fixed roof, scott?
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