Quote:
Originally Posted by djspeed_330i
I'm a newbie, but I've been keeping up with the posts regarding the on again and off again discussions regarding the M1.
Many a board members have stated that BMW is attempting to attract a "younger" crowd with the proposed M1.
My question is this: What are these "target buyers" presently driving?
Its only reasonable to assume that BMW does not want to cannibalize sales from its own product line, so if potential M1 buyers are not presently driving Bimmers, then what are they driving?
Another way to put it is, what car(s) does BMW hope to steal market share from with the M1?
For better or worse, I can't think of too many sporty cars in this market price. The only car that comes to mind is a Porsche Boxter, with a base price of $47,600.
Any ideas?
Martin
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Those who are going to buy Audi RS3, Audi TT-RS and Porsche Cayman S.