Quote:
Originally Posted by Joraq
Now, give early 135 owners a generous loyalty discount for making this M1 possible with all the hype we spread and all the heads we turned pushing our cars in early 2008..
J.
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Exactly. This seems to be a great business model. Saturate the market with an affordable high performing coupe, then one up it while it's still brand new in the segment. That pushes people to upgrade in turn putting all the 135i's into the used car pool expanding BMW's customer base even more. Look at all the 40k coupes that will be sold for 20 something lol. They were right when they said it's an ode to the 2002tii, it will def be bringing people into bimmers quickly.
